I’ve been on the creative side of things for as long as I can remember. Growing up across India, Singapore, and the US meant I never had just one cultural reference point — which shaped how I think about audiences, what resonates and why, and a lasting love for the things that connect people across differences: stories, music, film, travel, a good mystery.
That thread runs through everything I’ve made — from events and content for my business fraternity in university, to building a founder’s brand from the ground up, to a Netflix-themed birthday video, to running APAC events at Google. What ties it together is one question I never get tired of: what makes people care? I keep chasing it through the work and through a long-running curiosity about consumer psychology — the pull between the creative and the analytical, the story and the reason it lands.
I’ve spent six years turning that into content, events, and brand work across agency, Google, and independent settings — often strategizing and advising the people I work with along the way. What I’m building toward is the direction side of it: shaping ideas and guiding the designers, creators, and teams who bring them to life.