Google Workspace
On the Google Workspace APAC regional marketing team — a first-ever regional summit, a customer-advocacy campaign on YouTube, and the everyday demand-generation engine behind enterprise growth.
Google Workspace is Google's enterprise productivity and collaboration suite — Gmail, Docs, Drive, Meet, Sheets, and more — sold to organisations worldwide. I sat on its APAC regional marketing team, focused on enterprise demand generation across the region.
My role
I joined Google through the Skills Ignition Singapore traineeship — a government-backed program run with Google that pairs vocational training and certifications with an on-the-job placement. Out of hundreds of applicants, 90 were selected for placements at Google Singapore, and I was placed on the Google Workspace APAC marketing team. By the end of the six-month placement, I was one of only two–three trainees retained directly into a contractor role — without re-interviewing — and continued as a Marketing Executive through February 2023, at a higher level of ownership.
While Google Workspace was my home team, the work was deeply cross-functional. I coordinated with the GWS APAC Director for events, the Google Cloud Marketing and Activation teams, the Chrome team, and regional teams across APAC, as well as external agencies, C-suite executives, and global campaign partners — often the youngest person in the room by at least a decade.
Three areas, one demand-gen engine.
Choose an area to see the work behind it — from a first-ever regional summit to the campaigns and content that fed the enterprise pipeline.
Events
Core organising team on 14+ events across APAC — including the first-ever Google Workspace Summit in the region.
Read moreCampaigns
GWS's first Champions of Change APAC advocacy campaign, the BrightTALK channel, and lead-gen microsites.
Read moreContent & Communications
Two social calendars and three editions of the monthly external customer newsletter, Workspace Connect.
Read moreWhat this role taught me
Going from two-person boutique agencies to one of the largest companies in the world — as the youngest in every room — taught me how enterprise marketing really runs at scale: the stakeholder management, the cross-functional coordination, and the distance between a campaign brief and what it actually takes to execute it. And it pushed me to trust the work, and myself, in high-stakes rooms.
What the team said.
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Events
Physical, hybrid, and virtual events across APAC
I helped deliver 14+ events over the year — owning the pieces from landing pages, registration and feedback forms, and marketing comms through to on-site execution, decks, project management, post-event analysis, and stakeholder coordination.
The flagship: Google Workspace Summit APAC
The first-ever Google Workspace Summit in the APAC region — a hybrid event that brought together 4,883 registrants and 1,264 live attendees across four regional watch parties in Singapore, Australia, India, and Korea, with content in three languages. It featured 10 sessions and 8 customer speakers, and generated 6,985 total session views with a 99% content-usefulness rating.
Other notable events
- GWS APAC Future Workplace Forum — 818 registrations and 294 attendees, with 50% of survey respondents indicating intent to purchase and 77% net-new leads.
- GWS × Chrome at The Economist Impact's Innovation @ Work (Marina Bay Sands) — supported end-to-end booth setup, C-suite roundtable logistics, and 2,000+ items of branded merchandise.
- GWS APAC Partner Kick-Off — my first event, in my first month: an invite-only gathering for 271 partners that achieved 100% attendance, 100% would attend again.
- 4,883Summit registrants · 1,264 live
- 6,985session views, 99% usefulness
- 77%net-new leads — Future Workplace Forum
- 271partners, 100% attendance
Campaigns
Customer advocacy, video, and demand generation
Champions of Change
I coordinated and executed GWS's first Champions of Change APAC customer-advocacy campaign on YouTube — 5,000+ collective views — working across internal and external teams to feature 4+ C-suite enterprise users across APAC.
BrightTALK channel
I set up and ran the Google Workspace BrightTALK channel as a video-based lead and demand-gen strategy — grown to 2,547 subscribers across 40+ pieces of video content (webinar replays, weekly live talks, and product demos), partnering with the external BrightTALK platform team.
Lead-generation microsites
Working with the Google Cloud Activation team, I helped create a GWS product-demo request microsite and a "Why Google Workspace" landing page to centralise APAC events, customer stories, whitepapers, and resources — and independently set up multiple RSVP event microsites for internal Google Workspace events.
- 5,000+collective views — Champions of Change
- 2,547BrightTALK subscribers
- 40+pieces of video content
Content & Communications
Social, newsletter, and content operations
I designed and managed two social media calendars — one for the GWS APAC Director's LinkedIn and one for the Google Workspace APAC brand — published through the Google Cloud Marketing team's social pages, and amplified reach through internal platforms like SMARP, encouraging wider teams to share updates through their own LinkedIn pages for higher event sign-ups and engagement.
I also worked on three editions of Workspace Connect, a monthly external newsletter for Google Workspace APAC enterprise customers covering product updates, customer wins, upcoming events, and team spotlights — and built a master tracker to organise all newsletter content and coverage, helping the team spot gaps and plan future editions.