Google Workspace
On the Google Workspace APAC team — a first-ever regional summit, a customer-advocacy campaign, and the everyday demand-gen engine behind it.
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Selected work
Six roles, one throughline.
From a global enterprise team at Google to boutique agencies and my own freelance practice, the work spans creative strategy, creator and partner marketing, events, and brand. What connects it is the same instinct: understand what makes an audience care, then build something they show up for. (A short intro to swap for your own words later.)
6 yrsacross corporate, agency, and independent work
25+consumer, enterprise, and creator brands
14+events delivered across APAC at Google
14.7xpeak ROAS on a launch campaign
Distilleri
Community management for McDonald's Singapore and DFI's grocery brands — the quiet, everyday work that keeps big consumer brands healthy.
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First hire at a boutique agency, running the full stack for an all-day restaurant, an Indian designer-fashion platform, and a Greek wine importer.
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My first marketing role — launching Salt-Water Sandals across Southeast Asia from zero and sharpening a Katong boutique's paid-to-revenue link.
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My freelance practice — senior-level social, content, and brand direction for early-stage founders, anchored by an end-to-end build for Built With Habit.
Read the case studyPassion Projects
The curiosity-led experiments I make for myself — content series, formats, and ideas chasing the same question: what makes people care?
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Kind words
Featured in Koala LabSakshi S. Jansen · Head of Marketing & Comms, ATC — on my "If I Was Your Social Media Strategist" series
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What people have said about the work.
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A strong example of multi-touch content strategy.
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