Creative strategy · Creator & partner marketing · Brand
I’m curious about what makes people care — and I turn it into things they show up for.
Content, events, and brand work across boutique agency, Google, and independent settings — where consumer psychology meets creative instinct. I’m building toward the direction side: shaping the ideas and guiding the people who bring them to life.
across boutique agency, Google, and independent work
consumer, enterprise, and creator brands shaped and supported
physical, hybrid, and virtual events delivered across APAC at Google
What I’m into
The work I keep coming back to.
Creative strategy
So a brand connects to what its audience actually cares about — and stays coherent across every touchpoint.
Creator & partner marketing
So the right voices carry the message further than the brand could alone — advocacy campaigns, KOL launches, partner programs, community.
Events & experiences
So a brand moment becomes a room people remember — and a pipeline that follows, owned end to end.
Brand strategy
So there’s a system — voice, look, and content pillars — the whole thing can grow inside, grounded in consumer psychology.
Selected work
A few things I’ve made.
Google Workspace · Chrome · Cloud
Corporate · APAC Regional Marketing · 2022–2023
Google Workspace
On the Google Workspace APAC team — a first-ever regional summit, a customer-advocacy campaign, and the everyday demand-gen engine behind it.
Read the case study →
Independent · Freelance & Consulting · ongoing
Sunset Hills Digital
My own practice — senior-level social, content, and brand direction for early-stage founders, anchored by an end-to-end build for Built With Habit.
Read the case study →
Agency work
Distilleri · 2023–2025
Distilleri
Community management for McDonald’s Singapore and DFI’s grocery brands.
Read the case study →
Four Leaves Digital · 2021
Four Leaves Digital
First hire, running the full stack for restaurant, fashion, and wine brands.
Read the case study →
402 Marketing Collective · 2020
402 Marketing Collective
My first role — launching Salt-Water Sandals across SEA from zero.
Read the case study →
Kind words
What people have said about the work.
Featured in Koala Lab
Sakshi S. Jansen · Head of Marketing & Comms, ATC — on my “If I Was Your Social Media Strategist” series
Name, Title
Company or context — placeholder to fill in
Name, Title
Company or context — placeholder to fill in
Name, Title
Company or context — placeholder to fill in
Let’s talk
Have a role, a project, or an idea worth chasing?
I’d love to hear about it. The fastest way to reach me is email or LinkedIn.