Passion Projects
The curiosity-led work I make for myself — content series, formats, and creative experiments, all chasing the same question that runs through everything: what makes people care?
Not everything I make has a client attached. Passion projects are where I test ideas for myself — content series, formats, and creative experiments — all chasing the same question that runs through my work: what makes people care? (Placeholder copy — swap in your own words and add more cards anytime.)
Why they matter
The self-initiated work is where I take the most creative risk and where a lot of my thinking gets sharpened before it ever reaches a brief. It's how I keep a point of view current, and it's often the clearest signal of how I'd direct — the ideas, the voice, and the instinct behind the work.
A home for the experiments worth keeping.
Open a project for the story behind it — and add your own cards, links, and imagery as the collection grows.
Creative one-offs
Work I make for the love of it — like a Netflix-themed birthday video — where format and storytelling lead.
Read moreEarly creative & community work
Events and content for my university business fraternity — early proof of originating ideas and rallying people.
Read moreMore to come
This page is intentionally open — a home for the experiments worth keeping. Swap in your own projects, links, and imagery as the collection grows.
Creative one-offs
Culture-led formats
The kind of work I make for the love of it — like a Netflix-themed birthday video — where entertainment, storytelling, and format come first. Add your favourites here with a short note on the idea behind each.
Early creative & community work
Where it started
Events and content for my business fraternity in university — some of the earliest proof that I'm happiest originating an idea and rallying people around it. A placeholder to expand with specifics whenever you'd like.