Sunset Hills Digital
My freelance practice — senior-level social, content, and brand direction for early-stage founders — anchored by an end-to-end build for the wellness brand Built With Habit.
Sunset Hills Digital is my freelance marketing practice — a single banner for client projects and my own presence. It's where I've done social strategy, content, and community work outside my full-time roles, usually for small, early-stage brands that need senior-level thinking without an agency retainer.
The practice
Alongside client work, I started my own channels to build a personal brand and community while sharing what I know. My "If I Was Your Social Media Strategist" series reimagined content strategy across different industries. In mid-2025, one of those posts — shortly after being shared on my LinkedIn — was featured in Koala Lab, a marketing newsletter by Sakshi S. Jansen, Head of Marketing & Comms at ATC, who framed it to her readers as a strong example of multi-touch content strategy.
From a full brand build to advisory work.
Pick a project to go deeper — from an end-to-end build for Built With Habit to shorter website, brand, and one-to-one guidance work.
If I Was Your Social Media Strategist
My signature content series reimagining strategy across industries — one edition was picked up by Koala Lab.
Read moreBuilt With Habit
Led end-to-end social and content strategy for a new wellness venture, building the founder's brand from a standing start.
Read moreAsthra Consulting
Built a designed, written, launch-ready Squarespace site for a Singapore advisory firm.
Read moreCooper Financials
Grew a UK/Singapore finance brand from zero to 200+ organic followers in its first two months.
Read more1:1 Marketing Guidance
Ongoing one-to-one advice helping individual founders and marketers in community spaces.
Read moreWhat this practice is about
Sunset Hills is where I get to work as a strategist and creative director for founders directly — reading a brand fast, building the system it grows inside, and coaching the people running it so the work outlasts me.
What people have said.
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A strong example of multi-touch content strategy.
Add a quote from a founder or client you worked with.
Add a quote from someone you coached or advised.
If I Was Your Social Media Strategist
Ongoing content series
A recurring series reimagining content strategy across different industries — a public workout of how I read a brand and build a plan. It's the clearest running example of how I think as a strategist, made in the open.
The recognition
One edition, shared on my LinkedIn, was picked up by Koala Lab — a marketing newsletter by Sakshi S. Jansen, Head of Marketing & Comms at ATC — who framed it to her readers as a strong example of multi-touch content strategy.
Built With Habit
Social Media Manager · Consultant · Coach — June 2025 – April 2026 · Singapore (remote)
The challenge. A brand-new wellness venture — science-backed coaching and skin-safe activewear — with the activewear still over a year from launch. The job: establish the brand and grow the founder's credibility early, leading with her personal brand (@builtwithishita), so there'd be a warmed-up, ready community by the end-of-2026 launch.
The work
I led end-to-end social and content strategy — evolving the founder's early branding into one cohesive system (colours, fonts, templates) across website, social, and collateral; leading creative direction for the new website and its copy, then handing a build-ready direction to her developer; redesigning the training brochure to match; building content around three brand pillars (Body, Environment, Purpose); and coaching the founder across the full process so she could carry it forward after offboarding.
The results (Sept 2025 – April 2026)
- 355 → 631original pieces redistributed into placements
- 5platforms built from a standing start
- 57%of first-time site visitors via organic social
- $0paid spend behind all of it
Asthra Consulting
Singapore advisory firm · website build
I built the full website for Asthra Consulting, a Singapore-based advisory firm founded by senior industry leaders — taking their brand mission, service outline, and logo and developing it into a designed, written, launch-ready site on Squarespace.
Cooper Financials
UK / Singapore finance & accounting brand
I grew this finance and accounting brand from zero to 200+ organic followers across Instagram and Facebook in its first two months, building the founder-led brand voice and visual identity from scratch.
1:1 Marketing Guidance
One-to-one guidance
Ongoing one-to-one advice in community spaces — answering questions and helping individual founders and marketers in WhatsApp and Facebook groups.